A fully featured email tool
Message creation
Using our fast and easy-to-use process, emails can be created either from scratch or from templates. You will then be able to test and send then at any time in any language. Carma allows you to cover all aspects without loosing control over your projects.
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Recipient management
Carma can be setup either as a primary or as a secondary database, with the ability to support unlimited numbers of lists, recipients and attributes. Combining multiple ways of opt-in and opt-out, import and export data, management of recipients can be set up to suite your wishes and needs.
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Statistics
The behavior of every email and recipient of an email message is fully recorded through Carma. Every opened email is counted, every clicked link is tracked. This gives a rich source of detailed statistics for every digital marketing campaign.
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Segmentation
Segmentation enables you to create multiple versions of a message using a single template and distribution, while integrating multiple sources of content. You can deliver different emails to your customers based upon their demographic profile and preferences, allowing you to reach the recipient with only the relevant information.
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Personalization
Personalization can be a great way to improve the response rates for your emails and SMS to achieve a one-to-one relationship with each recipient. By adding a simple tag to the subject line or email content, Carma dynamically converts these to real data, such as first name, last name, email address, etc for each recipient.
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